Roberta Quintino
Design & Marketing Specialist
With a diverse background in communication, marketing, and design, I bring a combination of creative talent and marketing acumen to any organization or project. Throughout my career, I have made significant contributions in the areas of digital marketing, product marketing, public relations, and events, working in advertising agencies, technology, tourism, and immigration sectors. My background in both creation and marketing allows me to approach challenges with a unique perspective and drive results that not only meet, but exceed expectations.
Main activities as a Graphic Designer
- Worked collaboratively with clients and cross-functional teams to understand design requirements and conceptualize creative solutions.
- Designed and produced visual materials for print and digital media, including logos, brochures, websites, social media posts, presentations, and advertisements.
- Managed multiple design projects and ensured timely delivery within established budgets.
- Stayed current with industry trends, techniques, and technologies to bring a fresh and innovative approach to design work.
- Developed and maintained comprehensive brand guidelines and design standards to ensure consistent and effective representation of the company’s identity.
- Partnered with photographers, videographers, and other specialists to create engaging multimedia content.
- Finalized designs for print or digital production and ensured that all design work aligned with the company’s brand identity and values.
Main activities as a Social Media Specialist
- Developed and implemented a comprehensive social media strategy to enhance brand awareness and engagement.
- Created, curated, and published original content for various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Analyzed and reported on the performance of social media campaigns using tools such as Meta and MLabs.
- Responded to customer inquiries and feedback on social media in a timely and professional manner.
Worked with cross-functional teams to design and execute social media promotions and advertising campaigns. - Stayed current with the latest social media trends and technologies to bring a cutting-edge approach to the company’s online presence.
- Managed the social media budget, tracked expenses, and ensured optimal use of resources.
Built and maintained relationships with influencers, bloggers, and industry leaders to enhance the company’s reputation and reach. - Conducted market research to gain insight into target audience preferences and needs.
- Ensured all social media activities aligned with the company’s brand identity and values.