Project Description

Develop and create content for the company's social media profiles, focusing on themes related to Canadian immigration, careers, and education.

Conceptualize and design creative and engaging content for landing pages and email marketing campaigns.

Oversee the activities of the creative team and ensure alignment with overall marketing strategies.

Analyze key performance indicators to continuously improve the effectiveness of digital marketing initiatives.

Created design concepts through a collaborative and creative process, defining visual language on principles of design and usability.